Digital marketing is the future of efficient marketing practices. As the screen on time is rising this form of marketing is becoming more & more popular. It adds affordability, growth of engagement, access, flexibility & expansion options. Businesses can connect to their potential customer base easier using digital marketing platforms i.e. google PPC and social media advertisements. This course will provide you with an overview of which platform you should be pursuing and its impact. 

What you'll learn:

• Identifying the core principle & purpose of digital marketing. 
• Understanding the platforms & user base for effective planning.     
• Beginners guide to digital marketing & how to plan for different platforms.  
• Differentiating between key components & SEO. 
• Identifying key considerations to ensure optimum performance in different platforms.  
• Identifying campaign objectives & action plans for a winning digital strategy.  
• Recognizing key digital display advertising components & tactics. 

Requirements: 

• Pen & paper to take notes. 
• The willingness to create a future career in digital marketing.
• Basic idea about digital platforms.  

What do we teach in this course?

• Channel planning for effective campaigns.  
• Connecting with the customers     
• Digital marketing ultimate guide to success 
• Buyer personas & inbound-outbound market
• Analytics fundamentals for different platforms
• Thinking strategically & executing a proper marketing plan. 

Who is this course for?

• People seeking a career in marketing or digital marketing. 
• Brand & communication officials. 
• Business owners and entrepreneurs. 

The additional benefits provided in this course:

• Practice tests to apply theoretical knowledge to your practice. 
• Answers to your questions through the Q&A section.
• Self-paced learning for effective action.

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