Fariea BakulLecturer Dept. of Psychology, University of Dhaka
Neuromarketing: Learn the Art of Tapping the "Buy Button" of Human Brain
What drives the decision of a consumer to buy? How does the first impression to your commodity or service influences the user's final buying decision? What can you target as a marketeer to get into the neurology of consumer?
"Through neuromarketing, the science of getting into the brain of the consumer."
Neuromarketing is not always about selling a product or service, but also about representing yourself and your organization to the wider market. Apart from the essential influence in the p...
Date : 15th July 2020
Time : 11:01 AM
Venue : Sudoksho Studio, Enroute Center for Development
Apparel & Textile Industry: Intelligence behind the Pricing Strategy
In the following of Webinar Series on Pricing from Talks @ Sudoksho, The next session will be held on the Key Techniques of Pricing for Apparel & Textile Industry.
The apparel industry is one of the most integrated industries in Bangladesh, but because of its fickle nature, brand owners can find it difficult to thrive against fierce industry competition with Right Pricing Strategy.
So, in this second session of Pricing Webinar Series, Mr. Mukit Ahmed, FCA will be talking about the Intelligen...
Date : 16th July 2020
Time : 8:00 PM
Venue : House 257, Road no -3, Baridhara DOHS, Dhaka
Credit Rating: A Conceptual Framework for Assessing Credit Risk
In this session of Talks@Sudoksho, we are presenting Syed A. Mamun, PhD, FCMA Deputy CEO, CRISL to share significant insights on “Credit Rating: A Conceptual Framework for Assessing Credit Risk”. He’ll be having an in-depth discussion about the credit rating and it’s framework with relevant case studies.
Sabuj H ChowdhuryPartner MMH & Co, Chartered Accountants
Key Techniques of Pricing Strategy for Mobile Industry and IT Products
Competitive jostling in tech product pricing is a never ending phenomenon as continuous product innovations result in shifts in competitive advantage. Consequently the question most mobile and tech companies ask themselves is ‘Are we setting the right price?’ or ‘Are we leaving money on the table?’
Hence, the third session of “Webinar Series on Pricing” from Talks @ Sudoksho, will be facilitated by Sobuj Hosain Chowdhury, FCA and he will be talking about “Key Techniques of Pricin...
Date : 20th July 2020
Time : 8:00 PM
Venue : House 257, Road no -3, Baridhara DOHS, Dhaka
Khan Muhammad Saqiful AlamAnalytics Adviser Intelligent Machines
Retails Analytics: Relation between deeper customer insights and better customer experience.
Retail businesses run mostly on trends. And customer sentiments and brand power are two major factors driving the retail industry. For this reason, data analytics is extremely important for businesses in the retail industry.
A retail analytics solution help build streamlined relationships between data, employees, and customers to improve customer experience and operational performance.
Hence, the next session of Talks @ Sudoksho will be facilitated by Mr. K.M. Saqiful Alam and he will talk abo...
Date : 27th July 2020
Time : 8:00 PM
Venue : House 257, Road no -3, Baridhara DOHS, Dhaka